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Knowledge is power, especially in the fast-paced world of digital advertising.
Twitter is one of the best places to stay up-to-date with digital marketing and emerging technologies. 88% are the world’s leading thought leaders on Twitter.
To remain competitive and maintain relevance, you cannot just listen to any older adult claiming they are an expert in the field. To succeed, you must follow the best of the best.
Who should I trust? You can improve your digital marketing skills by following these thought leaders.
Rand Fishkin and Moz
Rand Fishkin, the founder of MOZ, a digital wizard and long-time marketer, is an SEO and content marketing expert. This is especially true for tech companies and new startups. Rand Fishkin sends over 40 educational weekly tweets, with a 66% reading rate.
With more than 370 000 engaged followers, he is well-versed in the industry.
Areas of digital strength: Rand Fishkin has a knack for creating clear, coherent, and creative concepts. Rand Fishkin’s Twitter feed has a wealth of information, tips, and advice for anyone launching a new content marketing campaign. You must recognize Fishkin since 78% of consumers trust your brand more if you produce more tailored content.
Matt Heinz, Heinz Marketing
The prospect management tools are the real meat of this system.
Matt Heinz, the founder of Heinz Marketing, has extensive knowledge of leadership in the digital realm. His broad range of interests appeals to B2B as well as B2C marketers who are looking to expand their knowledge.
Matt is the man to talk to if you want to stay up-to-date on content marketing, demand generation, and marketing strategy.
Areas of digital strength: Often ignored by digital marketers, targeted promotional programs are the focus to drive awareness and greater interest in the products or services of a company. This is a vital area of expertise in today’s digital world. If you want to create awareness and drive growth, this is your feed.
Ann Handley is a best-selling author, digital proponent, and digital publisher
Content strategist Jonathon Colman from Facebook told me, “Start with empathy.” Continue with utility. Analyze and improve. I love to optimize.
Ann Handley, omnichannel content marketing expert, best-selling author, and wordsmith of “Everybody Writes”: Your Guide to Creating Ridiculously Good Material, is a digital oracle. Ann Handley’s 20+ thousand Twitter followers are treated to practical tips and hint about creating successful digital marketing campaigns. Ann is a great content marketer; you should follow her feed to start a movement.
Digital strength: Leaders in content marketing experience 7,8 times more traffic than non-leaders. Ann is the perfect person to help you brush up on your content marketing skills and improve your career prospects.
Tabitha Naylor is a Sales, Social, and Marketing expert
Inbound or outbound marketing are the two main marketing activities categories defining modern-day marketing.
Tabitha Naylor is a freelance marketing and sales expert who has a perfect track record. She knows all about digital.
Tabitha has worked with the most prominent names in American eCommerce and several medium-sized startups. She is a specialist in design, social media, and user experience. Tabitha’s Twitter feed is just as diverse as her portfolio. If you want to know more about UX design, inbound Marketing, and how to build solid social media campaigns, then joining her 58 000 followers on Twitter is a must.
71% of consumers that have experienced a positive social media experience with a particular brand are likely to recommend it. That’s huge. Tabitha is an expert in social media, which is crucial to any digital marketing strategy. With her expertise, you can offer a high-quality experience on social media, share engaging content, and increase your brand awareness tenfold.
Duane Forrester, Bing Webmaster Tools
SEO is becoming increasingly accepted as a marketing tool, just like TV, radio, and print have been for years.
Google often overshadows Bing as a search tool, but it’s still a valuable resource for businesses – One in five people uses Bing search when looking for answers to their queries.
Duane is also the creator of Bing Webmaster Tools. He’s the author behind the best-selling ‘How to Make Money with Your Blog and Turn Clicks into Customers.’ Duane is a thought leader across many digital disciplines. He offers his 17000 Twitter followers practical marketing tips, and his friendly voice makes reading enticing—one of Twitter’s most beneficial digital marketing resources.
Digital strength: A digital marketer’s primary goal is to convert potential prospects into actual conversions. Did you know that the presence of negative reviews can increase conversions by as much as 67%? This is a surprising fact but one that’s worth knowing. This Twitter feed will give you similar insights to help you gain an edge in the market.
You’ll be able to keep up with the latest industry news and trends by following these thought leaders on Twitter.
These guys can help you keep your finger on the pulse if you are in digital marketing.
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Learn about the key specializations in social media, including content marketing, and how to promote it on social media platforms.
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